Apple are set to change the game, yet again 

For the launch of the highly anticipated iPhone yet, Apple has unleashed the beast in us smartphone-savy users. With various never before tried features and additions, the question is, are we willing to upgrade regardless the cost?

Aaple has deployed a marketing tactic for the new range. With the addition of the ‘glossy black’ and ‘matte black’ finish,these handsets will only be made available in the 128GB and 256GB storage models.Having analysed the consumer patterns and trends, Apple understand that various users will opt for this option despite the price label. Since there is no smaller storage model for these two particular models, it is safe to say that Apple are heading for the big bucks yet again. 
With a new ‘taptic’ feature for the home button, the desire is to create sensations and “feelings” when pressed. Apple is slightly late with the waterproof feature, but ‘better late than never ay.’ Adding dust resistant to the feature as well it is a shame that no extra finish has been applied for the matte black model. Apple confirms after excessive use of the model, it is prone to scratches but cleverly uses a marketing ploy for users to invest in cases (which is a given, bearing in mind the fragility of iPhone’s.) 

One of the features which stood par from the rest was the decision to add two back end cameras. The iPhone 7 plus has two 12MP cameras. One is a wide angle lens and the other a telephoto lens. However the iPhone 7 does not have a dual camera but 12MP with 4k video recording capability and live photo editing features. Apple has introduced a new camera flash, increasing the number of LEDs to four, for a better picture result. For the Selfie adorning users, the models front facing camera has been notched up to 7MP from 5MP. 

Another feature which has not been given much attention is the speaker sound. Apple boasts that the speakers have been upgraded to stereo sound with speakers at either side of the model. I guess we will just have to wait and see for ourselves to judge.

Battery life is the make or break of any handheld device. Considering the amount of time we all spend on our phones, the new iPhone’s claim for improved longevity on their battery. An iPhone 7 battery lasts 14 hours when using WiFi and 12 on 4G. An iPhone 7 plus increases by an hour (just an hour!) lasting 15 hours on WiFi and 4G. 

Now for the most talked about feature. The wireless headphones. Apple has ventured and gambled with this idea. Will it pay off? Will users warm to it? Will there be future problems to come with this new feature? These are just a few underlying worries from users. The removal of the 3.5mm headphone jack sees the birth of the ‘lightning earpods.’ These wireless headphones  connect through a charging port as well as the wireless apple airpods. Infrared sensors detech when the earpod had been plugged into your ear. The aipod design is a feature which many users will have to get used to. Refinement will need to be carried out as this initial design seems somewhat incomplete.

With storage constantly being an issue, Apple has ruled out the 16GB models  completely. They have also announced that the iPhone 6 models will later in the year be upgraded to the 32GB. 

Now comes the tricky part of pricing. For the last two years, the cheapest iPhone model has totalled to £539. The new lineup of the iPhone 7 and 7 plus however shows an increase.

The iPhone 7 will begin at:

  • £599 for 32GB 
  • £699 for 128GB
  • £799 for 256GB 

The iPhone 7 plus begins at:

  • £719 for 32GB
  • £819 for 128GB
  • £919 for 256GB 

These prices are somewhat extraordinary and shocking. Apple believe its customers will take out a loan to stock one of their phones (!) However we will see if the specs stand true to their claim upon the release of the iPhone 7 / 7 + 


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