FentyBeauty. Rihanna’s impressive makeup line hit the beauty world and things haven’t been the same since. Girl, Rihanna is not playing around. With her immersive range of 40 shades (not just catering to the average caucasian which the beauty industry uses regularly) Rihanna has stepped out to fit every shade, tone and depth. FentyBeauty is not only affordable but it is DIVERSE.
With two years in production, the line has been thoroughly researched and thought out. The longevity of the products for the price it has been given, is truly a head turner. From the million reviews of the products I have watched (mine are still in the process of being shipped to me) I can see that there is a reason for the hype. Not just due to the brand name but due to the inclusiveness of darker skin tones (also including women of faith i.e in a headscarf within her promotional video was a nod in my direction) Having this be a major leap within the beauty industry (a shame since we are in the big 2017) competitors are shaking and rethinking marketing strategies.
Since FentyBeauty has been released in store and online simultaneously (in 17 countries!) there has been a crazy rush and hype to try and buy. This being the case, Rihanna had already anticipated the success of her line and ensured full stock of her products. Meaning no crappy “Out of stock” messages appearing or “Not shipped to your country.” Having such a wide range of shades, 13 of FentyBeautys darkest shades have started to sell out. This is a kick in the face of every other Cosmetic company marketing only to the fairer complexion. Thirteen of the darkest shades! Truly a revolution has started with various makeup lines frantically trying to include darker women of colour because they have seen there is money and success, and they want in.
Rihanna. A visionary. An icon.
Let’s wait and see what her spring collection has instore. It is only the start of a remarkable line but oh boy i can’t wait for what crazy out of the ordinary concepts she has up her sleeve.